Toyota Kirloskar Motor (TKM), on Wednesday launched the All-New Toyota
URBAN CRUISER TAISOR, a dynamic addition to its robust and full range of
versatile SUV line-up in India. Marking the company’s re-entry into the
A-SUV segment, the All-New Toyota URBAN CRUISER TAISOR is positioned to
offer a sense of prestige derived from the modern styling, cutting-edge
features, and advance technologies, which also makes it a perfect
choice for Indian customers. The new product further reinforces the
company’s commanding presence in the SUV category.
The All-New URBAN CRUISER TAISOR is available in 1.0L Turbo, 1.2L Petrol
and E-CNG options. The 1.0L Turbo is available in 5 Speed Manual
Transmission and 6 Speed Automatic Transmission, thus offering a
versatile choice for customers who prioritize both power and performance
preferences. While the 1.2L Petrol comes in 5 Speed Manual Transmission
and Intelligent Gear Shift (IGS), the 1.2L E-CNG is available in 5
Speed Manual Transmission.
The All-New URBAN CRUISER TAISOR delivers maximum power of 100.06 PS @
5500 rpm in the 1.0L Turbo option, offering a power packed driving
experience with segment best fuel efficiency of 21.5* km/l for Manual
and 20.0* km/l for Automatic. The 1.2L Petrol Engine offers maximum
power of 89.73 PS @6000rpm with a fuel efficiency of 21.7* Manual and
22.8*(AMT) km/l. The All-New URBAN CRUISER TAISOR is also available in
the E-CNG option offering fuel efficiency of 28.5* km/kg.
Present at the event Masakazu Yoshimura, MD and CEO of Toyota Kirloskar
Motor and Regional CEO at Toyota Motor Corporation (TMC) said, “The
Indian market has always been of paramount importance to us, both in
terms of product offerings and introduction of advanced technologies.
This emphasis was further underpinned by the recent creation of a new
region where the Indian market plays an even more crucial role acting as
the hub of the new “India, Middle East, East Asia & Oceania
Region.”
Overview of TKM
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11% |
| Number of employees | Approx. 6,500 |
| Land area | Approx. 432 acres (approx. 1,700,000 m2 ) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Upto 3,10,000 units |
Overview of TKM 1st Plant
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products |
Innova, Fortuner manufactured in India. Vellfire, Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Upto 1,00,000 units |
Overview of TKM 2nd Plant
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Corolla Altis, Toyota Yaris, Etios, Etios Liva, Etios Cross, Camry Hybrid |
| Installed Production capacity | Upto 2,10,000 units |
